Get Your Community Organized With This Step-by-Step Guide
This exact playbook has helped parent groups across the country successfully change norms around childhood adn technology. No more guessing what to do next—everything you need, when you need it.
Always Free • Step-by-step guidance • Join parent groups nationwide
Turning Life On
A Complete Guide to Advocating for EdTech Changes in Your Community
Everything you need to start or grow a Turning Life On group in your community, from building your team to making your first ask of your school district.
Curated from expert organizations across the movement
The Balance Project
Phone-Free Schools Movement
Turning Life On
100+ Communities
How Playbooks Work
No more wondering what to do next. Get expert guidance and proven templates at each step of your campaign.
1. Sign Up & Access
Create your free account and get instant access to the complete playbook with all resources included.
2. Follow Step-by-Step
Work through each phase at your own pace with templates, scripts, and expert guidance built right in.
3. Build Your Coalition
Use proven strategies to recruit parents, engage with schools, and create lasting change in your community.
4. Create Real Change
Track your progress and celebrate milestones as you work toward pro-childhood norms that benefit all kids.
What's Inside the Playbook
See exactly what you'll get with this comprehensive, battle-tested approach.
A Complete Guide to Advocating for EdTech Changes in Your Community
Everything you need for each phase of your initiative—templates, scripts, and proven strategies.
Common Questions
Everything you need to know about using this playbook.
What if I've never organized anything before?
This playbook is designed for first-time organizers! Every step includes detailed guidance, templates, and expert tips. Most successful parent groups using Four Norms started with zero organizing experience.
How long does this process take?
Most groups see success within 3-6 months, but you control the timeline. The playbook is designed to work around your schedule—spend 2-3 hours per week and make steady progress toward your goals.
What if our school administration or stakeholders aren't interested?
The playbook includes specific strategies for different types of resistance, plus alternative approaches when initial efforts don't work. You'll also connect with other parent groups who've faced similar challenges.
Is this really free?
Yes! Starting with this playbook is completely free. You get access to all phases, templates, and guidance. We offer premium features for advanced users, but most successful campaigns use only the free features.