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Have questions about organizing in your community? We're here to help you get started.
The principles behind Four Norms
Parents are exhausted by pressure, shame, and too many opinions, but not nearly enough real support. We built Four Norms around principles that support clarity, coordination, and calm, so you can stop spinning your wheels and start acting within your community.
Agency over algorithms.
Tech isn't neutral. We believe parents should have more say in the environment their kids grow up in.
Conversation over resignation.
Parents deserve to talk about this. With structure and without shame.
Community over comparison.
This isn't about doing it perfectly. It's about doing it together.
Action over overload.
We make it easier to move forward, even if you're starting with just one conversation.
Clarity over panic.
We don't lead with fear. We lead with context, coordination, and calm.
More about us
Who's behind Four Norms?
The platform was created by Matt Pulley, a longtime tech leader and parent who saw the misalignment between how digital tools work and the values kids, parents and families pursue. The platform is shaped by years of conversations with parents and informed by ongoing collaboration with leaders across the movement for healthier tech culture. Read more about Matt's story here, and check out this video on his 'why' for starting the platform.
Is this a nonprofit or a business?
Four Norms is currently a self-funded project, with plans to incorporate as a public benefit company. We're building toward a sustainable model — one that centers impact, invites community support, and keeps the core tools accessible to all parents.
Do I have to pay to use it?
No. The Starter Toolkit and core organizing tools are free to parents. We're committed to keeping the essentials accessible as the platform grows.
Does this work for different parenting styles or age ranges?
Yes, and it matters at every stage. Whether you're raising a toddler or a teen, this isn't just a personal tech decision, it's a collective culture shift. Parents of young kids aren't exempt. What you model now shapes how your child will navigate tech later. And if you want your school or community to look different when they're older, the time to advocate is now.
Is this anti-tech?
Not at all. This is about giving parents the agency to shape the rules instead of letting Big Tech do it for them. We support intentional, developmentally-aware tech use and the cultural alignment that makes it easier for families to hold the line together.
How can I get in touch?
You can reach out anytime via our contact form or email us directly. Want to get involved right away? Visit our parent group locator to find a group near you or start one of your own.